Co-Brand Streaming Services
A Mock-Up
Made With Adobe XD

Background

Netflix was created in 1997 in Scotts Valley, California by Marc Randolph and Reed Hastings. Netflix made the video rental experience better with flat-fee unlimited rentals without complications such as due dates, late fees, or shipping and handling fees. A majority of the streaming companies have adopted the Netflix way of offering streaming videos and now Netflix is just like Blockbuster back in 2000. Netflix must co-brand their marketing with other new streaming services or disappear the way Blockbuster did when Blockbuster failed to join Netflix.

Problem

This year Netflix has lost more subscribers than it gained. In a report to shareholders at the end of the first quarter of 2022, Netflix described a combination of events to be the reasoning for the loss of users. One big reason is Netflix lost a lot of customers from Russia due to the conflict in the Ukraine. The competition from Disney Disney+ and HBO Max along with the present economy were also factors in the shareholder report. Business analysts predict Netflix may be forced to adopt some of the revenue streams that have made the traditional media companies successful for decades: theatrical distribution, advertising-supported subscription services and possibly even links to consumer products.

Design

In the mock-up that I came up with, I suggest that Netflix adds music to its platform by co-branding Netflix with Spotify. By combining Spotify music to the Netflix platform, this could create a new revenue stream for Netflix and create Netflix Original Music. I call the Netflix and Spotify co-branding, Netflix Soundtrax. The Netflix brand would have Netflix Original Music to go with the Netflix Original Films.

The Netflix movie player interface would have a list of Spotify songs from each feature film the user views. Each Netflix film would have a list of Spotify songs within the Netflix movie player interface. The songs that play on the Netflix movie player interface would have the scene name of when the song was performed in the film. The song with the film would be  linked to the Spotify catalog on the Spotify website.

(Mobile Version 23Mb)

Netflix Original Music would promote and market independent artists and songs to play exclusively on Netflix or Spotify.  Every Netflix feature and features that are not Netflix Original Films would have a list of Spotify songs from the film. When a user views a new movie on Netflix, the songs  featiured from Spotify will add to the user experience and offer a unique way to find new music on Spotify. Older Netflix movies will become a way to find older music on Spotify.

(Laptop Version 22Mb)

The connection the Netflix feature film has with the content linked inside the Netflix movie player interface could be reimagined with merchandise or products featured within the films. The connection users have to films, would be a fresh way of offering merchandise to viewers or users who pay for the Netflix service and have to see ads to products. A new product could showcase on a Netflix film and a link to the product could be offered in the movie player interface.
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